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What scenarios are there that make it more appropriate to buy in scatter versus upfront?

Data-driven linear series

Learn how each approach suits different advertisers, from those with established benchmarks to brands prioritizing flexibility and performance. Discover key strategies for effective ad buying and the value of expert partnerships. Perfect for brands aiming to make smart, data-informed decisions in TV advertising.

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Does it make sense to participate in both scatter and upfronts? What are some best practices?

Does it make sense to participate in both scatter and upfronts? What are some best practices?

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What scenarios are there that make it more appropriate to buy in scatter versus upfront?

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