Explore 2024 CTV trends: streaming dominates TV usage, ad-supported models grow, reality TV thrives, and cross-platform ad strategies evolve

Back to Reality. Key 2024 CTV Viewership Trends and Insights

Navigate CTV's biggest challenges, from fragmentation to privacy and ad fatigue. Discover strategic solutions for effective, data-driven advertising 

Pharma Ads Meet Tech. Overview of the Healthcare Marketing and Advertisement Software Ecosystem

Navigate CTV's biggest challenges, from fragmentation to privacy and ad fatigue. Discover strategic solutions for effective, data-driven advertising.

From Fragmentation to Frequency Capping: Navigating CTV’s Biggest Challenges

SkyBeam is our latest CTV advertising innovation, designed to make high-impact TV campaigns accessible to everyone.

Simulmedia introduces Skybeam: A New Era in Streaming Advertising 

Discover how to advertise on TV effectively, reach your target audience, and drive real results!

How to Advertise on TV: A Practical Guide for Brands

Explore CTV's evolution: from OTT’s start to today’s AI-driven, interactive ads—a timeline of tech shaping the future of targeted TV advertising.

Rewriting TV Advertising: A Historical Overview of the CTV Industry

Paramount's break from Nielsen highlights rising costs and growing demand for more flexible, cost-effective TV measurement tools

A Rise of Alternative Currencies Era: Paramount's Break with Nielsen and What It Means for the Industry

Discover how the VPPA, a law from the VHS era, still impacts CTV advertising today, balancing privacy and ad targeting.

Video Privacy Protection Act. Good Omens caused unexpected challenges

Discover how streaming innovations in CTV can elevate your advertising strategy with smarter targeting, better engagement, and enhanced performance

Streaming Innovation is No Longer Optional. CTV’s Guarantee of Survival

Marketers must shift from a narrow performance-focused mindset to leverage CTV's potential for both brand-building and immediate results.

The Pitfalls of Performance Obsession in Connected TV Advertising

Discover how to prevent CTV ad fraud from wasting your ad spend and distorting your metrics with these proactive, industry-tested strategies.

The Dark Side of CTV: How to Protect Your Budget from CTV Fraud

Discover how adding TV to your omnichannel marketing strategy can boost engagement, conversions, and brand loyalty.

What is Omnichannel Marketing? The Bold Move You Need to Make TV Work for You

Company that Pioneered Advanced TV Ads Starting 16 Years Ago, Shifts Back to “Start-up Mode” to Attack Enormous, Fast-Growing CTV Ad Market

Dave Morgan Returns as Simulmedia CEO

Discover how data clean rooms transform CTV advertising by enhancing targeting, measurement, and privacy for smarter ad strategies.

CTV's Best-Kept Secret. What is A Data Clean Room

FDA changes to prescription drug ads in 2024: New TV & radio rules require clear, balanced risk info to protect consumers. Compliance by November.

Understanding the New FDA Rules for Prescription Drug Ads: What You Need to Know

Explore the future of Connected TV: emerging trends, personalized targeting, and strategies to maximize your CTV ad campaigns.

Streaming Predictions: The Future of Connected TV

Discover the pros and cons of OTT metrics, plus expert tips to optimize your campaigns for maximum effectiveness and engagement.

Best Practices with OTT Metrics. Tips from Pro 

Discover the pros and cons of key CTV metrics like CPM, CPA, ROAS, and more to optimize your advertising strategy effectively.

Beyond the Numbers: How to Optimize Your Strategy with the Right CTV Metrics 

"Discover how Connected TV transformed the advertising game, from linear TV battles for prime time to the rise of CTV's personalized, data-driven strategies."

CTV History: The Evolution of TV Advertising and Its Game-Changing Impact

Simulmedia partners with M3 MI to deliver precise, privacy-compliant targeting for pharma marketers, reaching patient and caregiver audiences on streaming TV

Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data

Simulmedia's new solution combines PurpleLab® data with TV+® to deliver precise, cost-efficient TV campaigns for pharma marketers

Simulmedia debuts cross-channel offering to help pharma marketers achieve maximum reach and efficiency

Discover key factors influencing TV Advertising CPM and how to optimize your campaigns with data analytics, balancing cost-per-reach and CPM for better ROI.

Mastering CPM: How Audience Demographics and Ad Placement Influence TV Advertising Costs

Unlock the potential of remnant inventory with expert insights for cost-effective TV advertising strategies.

Expert Guide to Remnant Inventory and TV Advertising Strategies

How to navigate the interconnected realms of streaming and linear TV advertising

Demystifying the Differences Between Linear TV and CTV

As the paradigm of TV evolves, so must the storied upfront

The Upfront Is Dead, Long Live the Upfront

Discover the top advantages of TV advertising in 2024, from wide reach to enhanced trust and engagement.

What Are the Advantages of TV Advertising in 2024

Choosing Between Upfront and Scatter TV Advertising: A Guide"

Scatter vs Upfront TV: Which One Should You Choose Next Season?

Learn how scatter TV advertising works and why it’s a flexible, data-driven option for your marketing strategy

How Scatter TV Works: Your Quick Scatter Market Guide 

Exploring TV Advertising's Relevance in Today's Digital World

Why Advertise on TV? Beyond the Hype: TV Advertising's Enduring Effectiveness in a Digital World

Dive into the latest insights from the ANA conference at Simulmedia, covering the future of programmatic TV, client/agency partnerships, and the booming world of gaming. Discover how industry leaders are reshaping the media landscape!

The Next Big Thing in TV and Gaming: More Insights from the ANA Conference

Explore key insights from the ANA conference at Simulmedia, covering the transformation of upfronts, the importance of programmatic transparency, and the future of digital TV. Discover actionable takeaways from industry leaders.

The Future of Media Unveiled: Highlights from the ANA Conference at Simulmedia

Discover how Upfronts 2024 are reshaping the media landscape. From tech giants entering the fray to evolving advertising strategies, our latest blog dives into the seismic shifts and bold changes that redefine how media is bought and sold. Read now to stay ahead in the dynamic world of media advertising! 🌟 #MediaTrends #Upfronts2024

The Bold Changes of Upfronts 2024 that are Redefining Media


Explore the transformative landscape of media and advertising with Dave Morgan, CEO of Simulmedia, in the latest "Legends & Leadership" series. In this compelling episode, Morgan discusses the shift from content-centric to distribution-driven models, critiques the dominance of digital advertising giants, and explores the innovations in CTV advertising.

Dave Morgan of Simulmedia Confronts Advertising Challenges in an Engaging Video Conversation

Explore how our unique programmatic campaign optimization tool enhances CTV advertising efficiency. Discover transparent, data-driven strategies that lower costs and improve performance, setting a new standard in programmatic optimization. Dive into our blog for actionable insights and real-world applications.

Transparent Programmatic Campaign Optimization

Explore how Ukraine's tech community demonstrates remarkable resilience amidst conflict, innovating and thriving against all odds, a beacon of hope and collaboration.

Unveiling Resilience: Lessons from Ukraine's Tech Frontier

Adam Quinn, SVP, National Sales highlights career milestones and talks to us about the many challenges and opportunities facing the Ad Sales team in the upcoming year.

Simulmedia's SVP of Sales Focuses on Driving the Ad Sales Team to Success

Marc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current marketplace, we sat down with him to learn more about his career and vision for the sales team as they navigate the many marketplace challenges and opportunities in the TV and CTV advertising landscape.

New President of Sales Shares Career Insights and Opportunities for Sales Team

Simulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming TV advertising. Company founder and CEO Dave Morgan is changing his title to Executive Chairman, focusing on market development, product vision, strategy and partnerships. COO Jon Werther is taking the CEO title and assuming greater oversight of the company’s operations and day-to-day direction of the management team.

Simulmedia Establishes Partnership at Top of C-Suite

Discover how smarter TV ad buying can increase ROI and effectively reach your target audience. Learn about the benefits of data and analytics in traditional TV ad buying in this informative blog post

Unlock the Power of Smarter TV Ad Buying: The Benefits You Need to Know

Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since our last dive into the millennial TV viewership stats, and, you guessed it, things have shifted. Brace yourself as we lay out the latest stats and strategies, giving you the insider scoop for your advertising ventures in 2024.

Reaching Millennials on TV: Navigating Trends and Strategies for 2024

Traditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measuring the true impact of these campaigns on crucial metrics is challenging. Marketers struggle to understand how TV ads influence actions like website visits amid a complex marketing landscape with multiple competing channels. The rise of CTV adds further complexity. While Simulmedia offers "Incremental Lift Studies for CTV," this blog focuses on challenges unique to traditional linear TV advertising. Simulmedia's Incremental Lift Studies for Linear TV provide clarity by disentangling the web of advertising influences.

Measure the true impact of TV with incremental lift measurement

At Simulmedia we have used the "TV+" trademark (federally registered) for years with our innovative tech for premium CTV ad targeting and activation.

We don't like the confusion here. We especially don't like being confused with less-than-premium inventory and non-transparency. We will vigorously defend our brand and trademarks and, in the spirit and practice of full transparency, are sharing here publicly the letter that we sent to OpenX counsel requesting that the company Cease and Desist from infringing on our TV+ trademark.

Simulmedia's Stand Against Trademark Infringement in the TV Advertising Space

An integrated omnichannel strategy serves as the foundation for success in the modern marketing world. This guide takes a deep dive into the complexities of crafting an effective Connected TV (CTV) strategy, showcasing its pivotal role within the overarching omnichannel approach. Understanding the essential nature of an omnichannel strategy, tailored to ensure a consistent brand experience across diverse channels, is crucial for engaging today's multifaceted consumer.

Strategic Integration: CTV Marketing Strategy in the Omnichannel Landscape

A well-defined strategy not only propels your brand into the spotlight but also ensures that every investment, message, and campaign aligns seamlessly with overarching goals. It helps you focus on what’s important. In this comprehensive guide, we'll delve into the core components of building a streaming strategy that not only captures attention but drives meaningful results. From defining goals to outmaneuvering competitors, we'll unravel the secrets to a robust streaming strategy.


Building a Solid Streaming Strategy: A Quick Guide

For advertisers who work in Connected TV (CTV), crafting a successful campaign involves understanding the nuances of the customer journey and tailoring a CTV strategy accordingly. Let's embark on a journey through the layers of CTV campaigns, exploring how marketers strategically navigate the upper and lower funnels to achieve optimal results.

Unveiling the Spectrum: Navigating Through Different Types of CTV Campaigns

Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of crafting a winning strategy for Connected TV (CTV), shedding light on the importance of precision and adaptability in the ever-evolving landscape.

Crafting a Winning CTV Strategy: A Comprehensive Guide

The Transparency Bill of Rights empowers advertisers with the information they need to thrive in today's complex media landscape. We firmly support advertisers' fundamental rights to transparency, giving them the information needed to foster trust and ensure a thriving advertising environment. We are convinced that full transparency benefits everyone involved, especially in the long run, from publishers and advertisers to consumers. It promotes clear communication, accountability, and, most importantly, enhances the effectiveness and trustworthiness of advertising partnerships. 


The Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in Advertising

Ever wonder how advertisers figure out if their streaming ads are hitting the mark? It's all about the numbers – and we're here to break down the jargon. In this blog, we're diving into the essential ABCs of streaming metrics and measurement methodologies for Connected TV (CTV) measurement.

Understanding CTV: Your Go-To Glossary for Streaming Metrics and Methodologies

We're going to take you on a journey through the TV viewership patterns of households with school-aged kids and unveil the secrets of crafting successful family marketing campaigns. We'll provide insights to help you fine-tune your family marketing campaign strategy and achieve remarkable results.

Unlocking the Secrets of Family Marketing Campaigns for Spring Holidays

As spring break planning kicks into high gear, advertisers want to ensure their message reaches the right audience at the right time. TV advertising provides the reach and impact they need to capture the attention of college students who are not only dreaming of beach vacations but also looking for the perfect gear, outfits, and refreshments to make their spring break memorable.

Unveiling Spring Break TV Advertising Secrets: Targeting College Student Viewership

In order to help brand marketers, retailers, and other holiday-period advertisers stay top-of-mind with audiences and execute strategic, rather than reactive, end-of-the-year TV campaigns, we’ve created this guide to ensure you can make the most of your ad budgets. 

TV Advertising Unwrapped: Your eBook to A Successful 2023 Holiday Season 

Whether you're a seasoned marketer well-versed in Black Friday campaigns or just beginning to explore this high-stakes marketing arena, our data-driven tips will ensure you stay ahead of the curve and make the most of this pivotal shopping extravaganza.


Black Friday Marketing: Our Tips For A Successful Campaign

As the holiday season approaches, savvy advertisers are gearing up to navigate a dynamic and competitive landscape. We explore key trends, tactics, and insights that will empower advertisers to meet and exceed their seasonal goals.

Holiday Marketing Strategies: How Advertisers Can Get Ahead in 2023

It’s important to understand the basics behind FAST channels before you buy CTV inventory. We dive into what exactly FAST channels are and how they work.

Navigating Subscription Fatigue: The Rise of FAST Channels in CTV Advertising

Discover the advantages of OTT advertising and understand why it holds significant prominence in the digital advertising landscape.

Understanding and Exploring the Benefits of OTT Advertising

Connected TV (CTV) refers to internet-connected devices, including smart TVs, that allow users to stream high-quality video content.

Understanding Connected TV (CTV): Explained

Explore the distinctions between advanced TV and CTV, two significant factors that are shaping the TV industry and advertising landscape. 

Advanced TV vs. CTV: Unveiling the Differences

Learn the difference between OTT (Over-the-Top) advertising and CTV (Connected TV) advertising to understand their unique features in the digital advertising ecosystem.

OTT vs CTV Advertising: What’s the Difference? 

A 202-page research post analyzing Google's advertising practices is making waves in the ad tech world. To better understand this hot topic, we've broken it down below.



Unveiling the Google Video Partners Ad Debacle: A Closer Look at Advertisers' Experiences

Are you ready to take your company's growth to the next level? It's time to stop guessing and start optimizing with Automated Performance Optimization. 

TV+'s New Automated Performance Optimization: Designed for Transparency from the Ground Up

What exactly is a VAST tag? How do they work? We’ll explain everything CTV advertisers need to know about VAST tags in this blog.

VAST Tags: What CTV Advertisers Need to Know

Buying CTV inventory is anything but straightforward. We explain everything advertisers need to know about CTV inventory in this comprehensive guide.

CTV Inventory 101: What Advertisers Need to Know

Understand the basics behind vMVPDs and how they differ from MVPDs before you start buying streaming inventory with this comprehensive blog.

vMVPD versus MVPD: Breaking Down the Differences

From understanding common terms to learning new tips and tricks, we cover everything you need to stay ahead in the ever-evolving landscape of connected TV.

The Ultimate Guide to Connected TV Advertising

Dive into the differences between FAST channels and AVOD platforms. Gain clarity on their impact on viewer preferences and advertising strategies.

FAST vs AVOD: What's the Difference?

Tap into the potential of contextual targeting in Connected TV. Our blog reveals strategies to maximize engagement, relevance, and ROI. 

Unlocking the Power of Contextual Targeting in Connected TV

Discover the secrets to CTV creative success with our blog. Unleash your advertising potential, master techniques, and engage audiences like never before.

Mastering the Art: CTV Creative Best Practices

Master connected TV ad specs with our comprehensive guide. Stay up-to-date on the latest requirements and optimize your advertising campaigns.

An Advertiser’s Guide to Connected TV Ad Specs

Dive into the world of VOD models: AVOD, SVOD, and TVOD. Uncover their differences, benefits, and find the perfect fit for your content distribution strategy.

AVOD vs. SVOD vs. TVOD vs. HVOD: Breaking Down the VOD Models

Ad creative is essential for any successful CTV campaign. We’ll dig into everything advertisers need to know to develop their best creative yet. 

The Art of Advertising: A Guide to Crafting CTV Ad Creative

Ready to discover the untapped potential of retargeting on connected TV? We cover everything advertisers need to know about this targeting strategy.

Unlocking the Power of Retargeting on Connected TV

Ready to unleash the power of geotargeting in CTV campaigns? We cover everything advertisers need to know about this targeting strategy. 

Targeted Advertising: The Power of Geotargeting for CTV Campaigns

Master the art of CTV ad targeting with our comprehensive guide! Learn the essential strategies, tools, and best practices to reach CTV audiences with precision. 

CTV Ad Targeting 101: An Advertiser’s eBook to Getting Started

This year's upfronts week was anything but ordinary. We share our top takeaways and forecasts for the advertising industry in the months ahead.

In the Midst of the Writer’s Strike, How Can Advertisers Navigate the Upfronts and Beyond?

Discover how Connected TV advertising can give your brand a competitive edge during the Super Bowl. Learn about the benefits of using CTV advertising, how to reach your target audience, and how to measure the success of your CTV campaign. 

The Big Game: How to Score a Touchdown With CTV Advertising

Marketers and advertisers must find reliable ways to measure their connected TV campaigns. Our chief scientist explains why A/B testing with incremental lift studies is a powerful solution. 

How CTV Advertisers Can Better Measure Incrementality

Simulmedia's CEO and founder, Dave Morgan, explains the reasonings behind his upcoming trip to Kyiv and what he plans on doing while there. 

Why I'm Going To Kyiv

What does Tucker Carlson's exit mean for advertisers? We turned to our TV+ platform for answers — here's what we found.

Tucker Carlson’s Exit: What Advertisers Need To Know

It's no secret ChatGPT has taken the internet. by storm. Read on to learn how Simulmedians are leveraging this new technology.

Simulmedians Utilize ChatGPT for Data Analysis

If the Department of Justice's antitrust lawsuit against Alphabet is successful, Google's ad-tech business and its advertising and publisher customers may end up better off.

Will Alphabet Actually Benefit From the DOJ Lawsuit Against Google?

Discover the future of sports and streaming from media all-star David Levy, who joined the Simulmedia Salon to discuss the impact of betting, how to create fan engagement, the growth of destination programming and more.

Why Sports Programming Is a Safe Bet for Streaming's Future

Discover what's really behind the thousands of tech industry layoffs in 2023 and how they will impact a huge range of organizations that didn't put technology first in the past.

How Mass Tech Layoffs May Transform Mainstream Companies

Discover how CTV advertising can help you reach eco-friendly audiences and make a difference on Earth Day. Learn the benefits and how to create effective campaigns.

Connecting with Conscious Consumers: How CTV Advertising Can Help Your Earth Day Campaign

Maximize your beauty brand's reach with CTV advertising during summer. Target engaged viewers, increase ROI, and stand out with interactive & visually stunning ads. Don't miss out on this prime opportunity to connect with consumers.

Summer is the Season for Beauty Brands to Shine with CTV Advertising

Learn how CTV advertising can help you reach recent college graduates during the graduation season. Discover tips on targeting, messaging and more in our latest blog post.

From Campus to Career: How CTV Advertising Can Help You Connect with College Graduates

Discover how to effectively reach moms on Mother's Day through connected TV advertising. Learn about targeting options, creative best practices, and more in our blog.

Connected TV: The Mother of All Advertising for Mother's Day

Unlock the power of CTV advertising to connect with female audiences. Learn how this platform can help you reach women viewers and drive conversions.

Unlock the Power of CTV and Streaming Advertising to Connect with Female Viewers

Maximize your reach during the home renovation season with CTV advertising. Target homeowners effectively, boost your brand and drive conversions with this powerful advertising strategy

Renovating Your Advertising Strategy: Why CTV Is the Key to Home Renovation Success

Learn how streaming and CTV advertising can help boost your travel business by reaching potential customers through addressable targeting, deterministic measurement, and campaign flexibility, resulting in higher ROI than other marketing channels.

Journey to Success: How Streaming and CTV Advertising Can Help Travel Marketers

Want to reach fans of Hollywood's biggest night, the Oscars? Learn how CTV advertising can help you target the Academy Awards audience. Discover the benefits and capabilities of streaming and cross-channel TV to make the most of your budget.

Golden Opportunity: How to Reach Hollywood’s Biggest Fans With CTV Advertising

Learn how brands can effectively reach and engage Black audiences through CTV and streaming advertising by understanding the unique consumption habits, preferences, and values of this $2 trillion market segment.

How to Use Streaming and CTV Advertising to Connect with Black Audiences

Learn how CTV advertising can help your Valentine's Day campaign reach your target audience and stand out from the competition with precision targeting and measurable results.

Fall In Love With CTV Advertising This Valentine’s Day

Maximize your tax preparation marketing with CTV advertising. Learn why CTV is a better choice than online, digital, or social advertising, and how it can complement existing strategies. Reach your target audience effectively and cost-efficiently.

Cracking the Code: How CTV Advertising Gives Tax Prep Services the Greatest Return

ChatGPT and other AI bots are revolutionizing the workplace, generating press releases, pitches, financial analysis, and more in just seconds. Companies must adapt to this game-changing technology.

Why ChatGPT's Impact Will Be Bigger Than the Web Browser, Smartphone and Search Engine

Unlock the full potential of your video marketing efforts by incorporating TV and CTV advertising into your YouTube marketing strategy. Learn how to boost reach and drive results with this comprehensive guide.

How CTV Advertising Can Complement Your YouTube Marketing Strategy

Learn how performance advertising on CTV can revolutionize your advertising strategy. Tips on targeting, tracking success, creating compelling ads & optimizing campaigns for maximum ROI.

Leveraging the Potential of Performance Advertising on CTV

Learn where CTV ads run and how to reach the right audience on streaming services, smart TV apps, and on-demand video platforms. Maximize your CTV advertising efforts with our comprehensive guide.

Wondering "Where Do My CTV Ads Run?” Here’s a Guide to Connected TV Advertising Platforms and Options

Stay informed about the privacy concerns that come with CTV advertising. Learn about the data collection and use practices, privacy-enhancing technologies, and regulations that CTV advertisers should have in mind to protect their audience's privacy while effectively reaching them.

Connected TV Advertising and Privacy Concerns: What Every Advertiser Should Know

 Learn strategies to reach a large, engaged audience at scale with CTV advertising through targeting demographics, data-driven optimization, retargeting, influencer marketing & performance measurement. 

Scaling Your CTV Audience: Utilizing Targeted Demographics and Data-Driven Optimization

Discover how to maximize your TV advertising budget & reach your target audience effectively. Learn key factors to consider for determining the right budget for your business.

Join the Waitlist for Skybeam: Be First to Access Our Self-Service CTV Tool!

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