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Does it make sense to participate in both scatter and upfronts? What are some best practices?

Data-driven linear series

Know more about best practices for balancing long-term deals with opportunistic buys, ensuring you get the best ad spots at the most advantageous rates

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What is reach in advertising? Why does it matter?

What is reach in advertising? Why does it matter?

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What are the different steps of buying TV advertising?

What are the different steps of buying TV advertising?

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What are the most common missteps when marketers (experienced and new) advertise on TV?

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What are a few things you wish people knew about when buying in the scatter market?

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What is remnant advertising, and how is it different from the scatter market inventory?

What is remnant advertising, and how is it different from the scatter market inventory?

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How has the scatter market changed over the years?

How has the scatter market changed over the years?

Dive into how data-driven strategies, technological advancements, and predictive analytics are transforming scatter into a powerful asset for brand performance advertising.

What’s the right versus wrong way to participate in the scatter market?

What’s the right versus wrong way to participate in the scatter market?

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What are the major differences between buying in the upfronts versus the scatter market?

What are the major differences between buying in the upfronts versus the scatter market?

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What scenarios are there that make it more appropriate to buy in scatter versus upfront?

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Does it make sense to participate in both scatter and upfronts? What are some best practices?

Does it make sense to participate in both scatter and upfronts? What are some best practices?

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What is reach in advertising? Why does it matter?

What is reach in advertising? Why does it matter?

Explore the key to successful TV advertising by understanding how to optimize reach, the vital measure that reflects your ad's exposure to potential viewers. Find out how to establ…

What are 3-5 best practices when advertising for reach on TV?

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Is TV an effective means to acquire new customers? Why? How do you do it well?

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What are 3-5 best practices when using TV to acquire new customers?

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