What are the major differences between buying in the upfronts versus the scatter market?

Discover how planning and strategy differ between these two approaches, the trade-offs involved in pricing and flexibility, and how they impact your ability to reach national audiences at scale. Whether you're locking in favorable rates well in advance or navigating the supply-demand dynamics of last-minute buys, this video clarifies the complexities of each marketplace to help you make informed decisions for your brand's advertising needs.