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What are the best practices for choosing the correct ad format and length for CTV?
Identify your strategic audience
Why to concentrate on big screens?
Best practices for using unique user data to understand audience diversity and personalize content
The importance of video length and format in OTT advertising
How to calculate the optimal frequency for driving conversions without overexposing the audience?
How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels?