Take Your Ads to New Heights with Skybeam

Launch TV campaigns that drive results with Skybeam's intuitive, self-serve platform.

Concentrate on Big Screens

Why prioritize big screens over other devices for CTV ads? Find out from this video.

Other videos in Best Practices with CTV metrics

Identify your strategic audience

Why to concentrate on big screens?

Best practices for using unique user data to understand audience diversity and personalize content

The importance of video length and format in OTT advertising

How to calculate the optimal frequency for driving conversions without overexposing the audience?

How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels?