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Frequency in connected TV

What are the pros of this metric? How can advertisers find the optimal frequency to build brand awareness without annoying viewers?

Other videos in CTV metrics series

What is CPM (Cost per Thousand Impressions) in connected TV?

What is CPA (cost per action) in connected TV?

What is unique reach in connected TV?

What is CPR (Cost per unique reach) in connected TV.

What is ROAS (Return on Ad Spend) in connected TV?

What is Conversion Rate in connected TV?

What is frequency in connected TV?