What is Apple TV+?

Apple TV+ is an ad-free, subscription-based streaming service from Apple that offers a wide variety of original content, including television shows, movies, and documentaries. The service is available on a variety of devices, including the Apple TV, iPhone, iPad, and Mac, as well as select smart TVs and streaming devices.

What does Apple TV offer?

One of the key features of Apple TV+ is its selection of original content, which includes popular shows such as "The Morning Show," "See," and "For All Mankind.” In addition to its original content, Apple TV+ also offers a wide variety of other programming, including movies, documentaries, and children's shows. This gives viewers a diverse selection of options to choose from and ensures that there is something for everyone to enjoy.

Where can I watch Apple TV+?

The service is available on a variety of devices, making it easy to watch your favorite shows and movies wherever you are.

One of the best ways to watch Apple TV+ is on the Apple TV CTV device. The device gives users access to the Apple TV+ app, as well as a variety of other streaming services, such as Netflix, Hulu, and Amazon Prime Video.

One of the other benefits of Apple TV+ is its integration with other Apple devices. With the service, you can easily access your favorite shows and movies on your Apple TV, iPhone, iPad, or Mac, and even start watching a show on one device and pick up where you left off on another.

If you don't have an Apple device, you can also watch Apple TV+ on select smart TVs and streaming devices. These include Samsung, LG, and Vizio smart TVs, as well as the Roku streaming device and Amazon Fire TV. These devices also support the Apple TV app and give you access to the same content and features as the Apple TV streaming device.

With a wide variety of devices and platforms supported, you can easily watch Apple TV+ on the device that suits you best. Whether you prefer a big screen experience or a mobile one, or you already have a smart TV or streaming device, you can enjoy the original content from Apple TV+ in a way that works for you.

How much does Apple TV+ cost?

Apple TV+ generates revenue through SVOD and TVOD monetization models. In other words, Apple TV+ makes money through monthly and one-time fees. Apple TV+ is $6.99/month. On-demand content can be purchased from the Apple TV app, too. Prices here vary. Yellowstone, for example, is $3.99/episode or $19.99/season.

While TVOD is ad-free, its counterparts – AVOD and SVOD – both use advertisements. These methods offer a unique opportunity for advertisers to create advanced TV targeting strategies that reach audiences who are highly engaged with the video content they consume. VOD viewers watch more television than most viewers on average, and live event shows keep overall averages low for viewership. VOD viewers are a golden opportunity for advertisers to reach selective, engaged and intentional viewers who are most likely to engage in relevant advertising content when it hits them because of the self-selecting bias.

Through our TV+® platform, Simulmedia has direct integrations with over 250 networks and publishers in the linear and connected TV landscape, including every major streaming service, so advertisers can plan, buy, activate and measure across AVOD and ad-supported SVOD programming. Our proprietary technology takes into consideration the hundreds of combinations of target audiences, programs, and platforms on which a given ad can run, and churns out the most predictably successful campaign strategy based on your baseline metrics and campaign goals.

Alongside targeting VOD advertising, TV+ allows advertisers to place ads across networks, platforms, programs and services with different audiences and goals, to create a holistic, 360-degree approach to achieving a successful campaign. And your ad strategy can pivot as the results roll in, adopting a test-and-learn approach to optimization. Most importantly, our unique access to both linear and streaming TV inventory allows advertisers to understand where their audiences intersect and how best to reach them with guaranteed scale and speed that no one else can deliver.