What is Hulu? How Much Does Hulu Cost a Month?

What is Hulu?

Hulu is an American streaming TV service majority-owned by the Walt Disney Company. The over-the-top (OTT) platform’s extensive video on-demand (VOD) library is accessible via one of many subscription-based packages — most of which are ad-supported.

How much does Hulu cost?

As for November 2024, Hulu offers several pricing plans.

Hulu (Ad-Supported) - Price: $7.99 per month;

Hulu (No Ads) - Price: $14.99 per month;

Hulu + Live TV - Price: $76.99 per month;

Hulu + Live TV (No Ads) - Price: $82.99 per month.

Hulu generates revenue via their advertising video on-demand (AVOD) and subscription video on-demand (SVOD) video monetization model. In other words, the platform’s revenue comes from both advertisements and subscriptions. Another way the platform generates revenue is through add-ons, which give viewers access to premium on-demand content for an additional monthly fee.

What does Hulu offer?

Hulu offers a massive range of streaming content, from hit TV shows to local news and more. With Hulu’s basic on-demand package, viewers have access to the service’s streaming library — including popular TV series, movies and Hulu Originals.

Hulu with Live TV adds to this, offering more than 85 top channels, such as live sports, local news, entertainment favorites and other popular linear channels.

Streaming content from premium networks is accessible with add-ons. For instance, the HBO Max add-on allows viewers to stream content from the HBO Max network for an additional monthly fee.

How does advertising work on Hulu?

Hulu is a major player in the CTV advertising space. The service offers several different advertising reach options, namely national, local and advanced TV. As the name suggests, national audience targeting reaches viewers across the United States, whereas local audience targeting reaches a local audience.

Advanced TV, on the other hand, is automated and data-driven. Within this sector, Hulu offers three different bidding options: programmatic guaranteed, private marketplace and invite-only auction.

As premium streaming services like Hulu continue to capture viewer attention, Simulmedia's connected TV advertising platform provides integrated access to 250+ linear and CTV networks. With proprietary data partnerships and advanced targeting capabilities, our platform ensures advertisers can reach their exact audience across all screens with measurable results.