Disney+ is a subscription-based streaming service owned by The Walt Disney Company. The platform offers a vast library of on-demand content, including movies and TV series from Disney’s iconic franchises, Pixar, Marvel, Star Wars, and National Geographic. As a cornerstone of Disney's direct-to-consumer strategy, Disney+ has quickly become a major player in the streaming industry since its launch in November 2019.

Advertising on Disney+ focuses on quality placements and maintaining a viewer-friendly experience. Ads are seamlessly integrated, ensuring minimal disruption to content consumption. This balance makes Disney+ an attractive platform for brands aligning with high-quality, family-oriented content.

How much does Disney+ cost?

As of November 2024, Disney+ provides several pricing options to suit different viewing preferences:

The cost of Disney+ subscription (data for December 2024)

Disney+ Ad-Free with Hulu (Ad-Free) and ESPN Plus: $27/month

Disney+ with Hulu + Live TV (Ads) and ESPN Plus: $83/month

Disney+ Ad-Free with Hulu + Live TV (Ad-Free) and ESPN Plus: $96/month

Disney+ adopts a dual revenue model, combining subscription video-on-demand (SVOD) and advertising video-on-demand (AVOD) strategies. This hybrid approach allows the platform to generate revenue from both subscriptions and ad placements. Subscribers can also opt for bundles, adding value by accessing additional streaming platforms like Hulu and ESPN+.

What does Disney+ offer?

Disney+ delivers an unparalleled streaming experience with a wide range of content, including:

• Disney сlassics. Timeless animated films like The Lion King, Cinderella, and Beauty and the Beast.
• Marvel cinematic Universe. Blockbuster movies, series like Loki and WandaVision, and exclusive originals.
• Star Wars saga. Movies, series like The Mandalorian and Ahsoka, and behind-the-scenes content.
• Pixar favorites. Beloved animations like Toy Story and Inside Out and exclusive shorts.
• National Geographic. Documentaries and educational programming, such as Free Solo and Welcome to Earth.
• Disney+ originals. Exclusive series and movies like The Imagineering Story and Noelle.

Subscribers can also download content for offline viewing and access 4K UHD streaming, making Disney+ a versatile option for both family-friendly and genre-specific entertainment.

How does advertising work on Disney+?

Disney+ entered the advertising space with its ad-supported tier, offering businesses a premium opportunity to connect with engaged audiences. Advertisers can leverage Disney+’s extensive reach and advanced targeting capabilities to deliver impactful messages. With first-party data and sophisticated analytics, Disney+ allows advertisers to tailor campaigns to specific demographics and interests, maximizing ROI.

Partnering with Simulmedia for Disney+ Advertising

Simulmedia’s TV+® platform enhances the Disney+ advertising experience by providing advertisers with advanced tools for planning, buying, and measuring campaigns. Through direct integrations with Disney+ and other leading platforms, Simulmedia enables advertisers to:

• Target audiences with precision and granularity.
• Optimize ad performance across linear and streaming channels.
• Measure campaign effectiveness with real-time data and actionable insights.

Whether you’re looking to capitalize on Disney+’s broad reach or refine your targeting strategy, Simulmedia’s data-driven approach ensures your advertising dollars work harder, driving measurable outcomes in today’s competitive media landscape.