What is Amazon Prime Video?

Amazon Prime Video is a streaming service offered by Amazon as part of the Amazon Prime subscription package. It allows users to watch a variety of TV shows, movies, and other video on-demand (VOD) content on their device of choice.

What are the benefits of using Amazon Prime Video?

One of the key benefits of Amazon Prime Video is that it offers a wide range of ad-supported and commercial-free options, making it a great platform for both advertisers and viewers. Advertisers can choose from a variety of ad formats, including pre-roll, mid-roll, and post-roll ads, as well as display ads and product placement options.

How much does Amazon Prime Video cost?

Amazon Prime Video is included as part of an Amazon Prime subscription, which costs $12.99/month or $119/year. If you are not an Amazon Prime member, you can also purchase Amazon Prime Video as a standalone service for $8.99/month.

When you have an Amazon Prime Subscription you also have access to other benefits such as free two-day shipping on eligible items, access to streaming of music, access to borrow books from the Kindle Owners' Lending Library, access to Amazon Prime Day, and more.

It's worth noting that the pricing may vary depending on the country you are located in.

How do I start advertising on Amazon Prime Video?

Amazon Prime Video is gaining traction in the CTV and streaming TV advertising space. The streaming service offers a versatile and effective platform for advertisers to reach their target audience.

The process of buying ad space on Amazon Prime Video starts with identifying the specific shows or movies that align with your target audience. Once you have identified the content that is most relevant to your brand, you can work with Amazon's advertising team to create a customized ad campaign that reaches your target audience.

When creating your ad campaign, you will have the option to choose between a variety of targeting options, such as demographic targeting, interest targeting, and even geographic targeting. This allows you to reach the specific audience that is most likely to be interested in your products or services.

Once your ad campaign is created, Amazon will provide you with detailed performance metrics, including information on views, clicks, and conversions. This allows you to track the performance of your ad campaign and make adjustments as needed to optimize your results.

Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.

Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including major streaming services akin to Amazon Prime Video. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.

Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.