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With the amount of entertainment options and the level of audience fragmentation at record levels, Simulmedia's unique TV+® cross-channel advertising platform allows entertainment marketers to efficiently reach their target viewers on both linear and connected TV in order to build awareness, drive tune-in and generate subscriptions and ticket sales.
Left unchecked, audience fragmentation can drive down campaign reach and increase frequency to excessive levels. That’s why Simulmedia created TV+®, the most powerful platform in the industry for neutralizing this risk and finding your target audience whenever and wherever they’re watching.
Depending on your campaign objective, utilize different data sets to ensure you're reaching the most impactful target audience.
Target viewers of similar shows and networks by genre.
Use first-party app data to target subscribers and audience segments that look like your subscribers.
Build lookalike audiences from visitors of your digital properties and target across linear TV and CTV.
Target viewers watching other shows and networks during your time slot.
Target past season viewers or lapsed viewers who skip a season to bring them back.
Bring back viewers by layering on previous episode viewers to your target.
Simulmedia's cross-channel TV+® platform is the ideal solution to optimize your TV media buying spend by applying it to new targets, increasing unduplicated reach, or by activating channels such as CTV or video games for more effective and efficient campaigns.
As a TV marketer, you need to drive viewership all year long. And more importantly, you want to prove the impact of your tune-in campaigns. Simulmedia offers targeted TV ad campaigns to help TV networks drive viewers to their programming.
With the streaming wars well underway, there is more competition than ever to drive visitors and subscribers to your streaming site and app. Simulmedia can efficiently convert subscribers by reaching viewers actually likely to subscribe based on their digital activity.
There’s intense pressure on theatrical campaigns to cost-efficiently reach audiences on TV with a high propensity to convert and generate strong box office results, as especially as windows shorten or combine with PVOD, SVOD and other streaming options. Simulmedia brings an audience-based, data-driven approach to find your potential moviegoers across linear TV, connected TV and games.
Simulmedia's TV+® platform enables tune-in marketers to leverage TV and video advertising to support a wide range of campaign tactics.
Create buzz, sample creative, and drive incremental viewers.
Efficiently bolster unique reach days prior to your premiere.
Retarget previous episode(s) viewers for upcoming episodes and remind viewers to catch up on previous episodes through your streaming app.
Simulmedia’s TV+ platform, with its guaranteed cross-channel inventory and ability to surgically target audiences everywhere they’re watching TV, ensures marketers confidently achieve optimal outcomes through video advertising.
