Join the Waitlist for Skybeam: Be First to Access Our Self-Service CTV Tool!

Win big this holiday season: Cutting edge TV ad strategies, AI power, and pro tipsPreview Skybeam's features and sign up to be among the first to use it when it launches.

Take Your Ads to New Heights with Skybeam

Launch TV campaigns that drive results with Skybeam's intuitive, self-serve platform.

Learn More
Back to all resources

Measure how linear TV drives net new conversions

Measure how linear TV drives net new conversions
Download File

Incremental Lift Studies for Linear TV

TV+® Incremental Lift Studies for Linear TV empowers marketers to statistically assess the lift in conversions driven by your linear campaign with a test and control methodology designed to highlight what TV drove, not what TV touched!